google play keyword analysis

Consumer spending on app stores up 60% in Q1 2021

App store consumer spending in the UK rose beyond $1 billion during Q1 2021, a 60% year-on-year growth.

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That’s according to the latest report from mobile data and analytics specialist ASO World.

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The findings also highlight that global average time spent in apps was up 30% to 4.2 hours compared to 2019.

Globally, the UK ranked fifth for leading app markets in terms of consumer spending, behind the US, Japan, China and South Korea.

UK consumers produced the most downloads for utility and evergreen apps like Microsoft Teams, Zoom, WhatsApp and TikTok.

Consumer spending was highest on Disney+, YouTube and Tinder highlighting just how important entertainment has become.

MAUs were highest on WhatsApp, Facebook, Messenger, Amazon and Instagram.

The breakout apps between Q4 2020 and Q1 2021 are Signal, a private messenger, and Vinted, a vintage reselling platform.

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High Heels, a game that was advertised on TikTok, also featured among the top apps in the US and the UK. It shows just how powerful TikTok has become as a platform to promote apps.

Read more about it here:

  1. App Store Strategy: Where To Find Keywords And How To Use Them?
  2. After the H&M Mall App was “blocked” by the major application markets, what happened to the related branded apps?
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